When Madonna stepped out onto the mammoth stage constructed on Rio de Janeiro’s Copacabana Beach on Saturday night in a gleaming halo headpiece and black kimono, she was greeted by the largest live crowd of her four-decade career.
The free show, announced in late March, was a grand finale to the pop superstar’s latest world tour, which has delivered 80 performances since last October. Without ticket data, concert crowd sizes can be difficult to gauge; Riotur, the municipality’s tourism department, estimated that 1.6 million people flooded onto the 2.4-mile stretch of sand on Saturday that had been turned into a roughly $12 million playground surrounding the 8,700-square-foot stage.

It was the culmination of days of Madonna-mania in the city, where talk of the singer, 65, was inescapable. Her songs spilled out of stores and car stereos. Fans assembled outside her hotel and shouted her name. Updates about the concert, which was broadcast on the network Globo TV, dominated local media reports.

The spectacle in Rio was a milestone in Madonna’s career: the victory lap for her first stage retrospective, called the Celebration Tour, in which she chronicled her rise to stardom, performing hits like “Into the Groove,” “Like a Prayer” and “Ray of Light” with a cadre of dancers, four of her six children, and a wardrobe of elaborate costuming that recalled some of her most memorable looks.

“Here we are, the most beautiful place in the world,” Madonna announced early in the concert, indicating the ocean and the mountains around her. “This is magic.” Later, she expounded on her gratitude for her Brazilian fans. “You have always been there for me,” she said. “That flag: that green-and-yellow flag, I see it everywhere. I feel it in my heart.”

The two-plus-hour Rio show hewed closely to the Celebration show, with a few exceptions: Madonna added her 2000 track “Music” to the set list, rearranged as a samba with live drummers and a special guest, the Brazilian drag star Pabllo Vittar. “Live to Tell,” staged as a tribute to victims of AIDS, included photographs of the Brazilian musicians Cazuza and Renato Russo, and the actress Sandra Bréa. For “Vogue,” Madonna appeared in a sparkly dress in the colors of the Brazilian flag and was joined by the pop sensation Anitta, who helped “judge” the competitors strutting down the runway.

The show had lifelong Madonna fans — many of whom came dressed in homage to their heroine in cone bras and lace gloves — screaming and dancing along. Ernesto Magalhães, 42, adorned in the style of Madonna’s “Material Girl” era in a gown and boa while balancing on stilts, epitomized the exuberant spirit of the occasion: “I’ve been a Madonna fan since I was 8; I couldn’t miss this.” Surya Rossi, a 31-year-old illustrator, decided on a last-minute trip from Rio Claro, São Paulo, after coordinating with her cousin, and stayed with friends. “Madonna has been a tremendous influence on me, both as a feminist and an artist,” she said. “Her empowering history and approach inspire me.”

It was also something of a landmark moment for live concerts globally. At a time of astronomical ticket prices and rising production costs for major shows, a free concert attracting a crowd of this scale is exceedingly rare, especially in the United States. California’s Coachella festival, where a three-day general admission pass starts at about $500, draws up to 125,000 attendees a day. Musikfest, a mostly free music festival in Pennsylvania, welcomed about 1.3 million visitors over 11 days last year.

“To have a free show like that in recent years is relatively unheard-of,” Katelyn Yount, the director of festivals at AEG Presents, said of Madonna’s closing show. Hangout, an upcoming music festival on Alabama’s Gulf Coast that is among the annual events AEG produces, is capped each day at about 40,000 attendees, who pay more than $300 for a three-day pass.

By NYT

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